This is IronBridge.

Everything you're about to see was built around a single idea. The Iron Bridge has stood since 1779 because every piece knows its load. Your brand should work the same way.

See the brand

02 — Color SystemIronBridge Wealth Counsel

Deep Purple-Black

The anchor. Use for hero backgrounds, dark section bases, and any surface where the brand needs to feel permanent and serious. Never use on top of Brand Purple — too little contrast.

#1A0F2E

Primary

#1a0f2ePrimary

Brand Purple

The signature. Primary color for headlines, CTAs, and brand moments on Off White or Warm Cream backgrounds. This is IronBridge on a page.

#5E4562

Brand

#5e4562Brand

Soft Lavender

The breath. Use for supporting text, eyebrow labels, and secondary UI elements on dark backgrounds. Keeps dark layouts from feeling too heavy.

#C8B8E8

Secondary

#c8b8e8Secondary

Electric Orange

The activation moment. 10% maximum across any layout. CTAs, scroll indicators, and live event materials only. Never in proposals, pitch decks, or client-facing print.

#FF5C00

Accent — 10% max

#FF5C00Accent — 10% max

Antique Gold

The premium signal. Reserve for speaker credentials, VIP materials, and the highest-touch print moments. If it appears too often it loses its meaning.

#B8923A

Detail — Premium only

#B8923ADetail — Premium only

Near Black

Primary text on all light backgrounds. The darkest neutral — nothing goes darker in the Core system.

#1A1118

N — 01

#1a1118N — 01

Charcoal

Secondary text, horizontal rules, and subtle borders. Steps down from Near Black to create text hierarchy without jumping to gray.

#2A2A2A

N — 02

#2a2a2aN — 02

Mid Gray

Captions, metadata, nav items, and fine print. The workhorse neutral for anything that supports but doesn't lead.

#5C5C5C

N — 03

#5c5c5cN — 03

Stone

Dividers, borders, and card separators on light layouts. Architectural without being obvious.

#C8C4BC

N — 04

#c8c4bcN — 04

Warm Cream

Premium print and proposal backgrounds. The surface for anything going to paper — proposals, leave-behinds, letterheads.

#EBDBC1

N — 05

#ebdbc1N — 05

Off White

The base. Every Core mode layout starts here. The screen equivalent of warm paper.

#F7F4EE

N — 06

#f7f4eeN — 06

03 — TypographyIronBridge Wealth Counsel

Two typefaces.
One system.

HeadlineArchivo MediumGoogle Fonts · Grotesk · Engineered

Archivo Medium for structure. DM Sans for everything else. Every typographic decision in the IronBridge system traces back to the same principle as the bridge itself — precision in the right place, clarity everywhere else.

Body / UIDM Sans RegularGoogle Fonts · Humanist · Clear

04 — Logo SystemIronBridge Wealth Counsel

The mark.
Seven ways.

The IronBridge mark derived from the arch-reflection geometry of the original bridge. Every variation built from the same form — adapted for context, never compromised.

05 — MockupsIronBridge Wealth Counsel

06 — IronBridge LiveIronBridge Wealth Counsel

Live

Where the Right People Come to Think Out Loud.

IronBridge Live was built for the conversations that don't happen in boardrooms. Retreats and curated events designed for founders and operators who've built something significant — and are still figuring out what comes next.

Color System — Live ModeIronBridge Live

Live Teal

The primary Live signal. Use as the leading accent across IronBridge Live touchpoints — event signage, speaker materials, and all primary CTAs within the Live brand mode.

#00C2B8

Primary

#00c2b8Primary

Live Orange

Energy and activation. Pairs with Live Teal to create tension and heat. Use for high-impact moments: session titles, countdown timers, and live-status indicators.

#FF5C00

Energy

#FF5C00Energy

Live Berry

The dark anchor of the Live palette. Use to ground compositions when Teal and Orange are both active. Ideal for gradient backgrounds, card bases, and VIP-tier materials.

#9B1B6E

Depth

#9B1B6EDepth

Live Near-Black

The canvas. Every Live section and card sits on this surface. Darker than the Core deep purple-black — maximises contrast for the luminous Live accent colours.

#080510

Base

#080510Base

Deep Purple-Black

The bridge back to Core. Use for section transitions, intro blocks, and anywhere the Live brand needs to connect back to the main IronBridge identity.

#1A0F2E

Secondary Base

#1a0f2eSecondary Base

Logo System — Live ModeIronBridge Live

The mark.
Live mode.

The same IronBridge mark, in the Live palette. Adapted for event contexts — never a different mark, always a different mode.

IronBridge Live

Retreats

Two days. Twelve people. No agenda distributed in advance. The retreat format is built for the kind of thinking that requires distance from the day-to-day — the decisions that can't be made at a desk.

Annual · Intimate · Off-grid

IronBridge Live

Conferences

IronBridge attends and hosts at select industry conferences — not to broadcast, but to put the right people in the same room. The conversations that start here tend to compound.

Selective · High-signal · Recurring

Attendance is by invitation.

IronBridge Live

07 — IronBridge ReserveIronBridge Wealth Counsel

Reserve

The brand at its most deliberate.

IronBridge Reserve is the mode for private dinners, executive communication, and the highest-touch moments with UHNW clients. The same mark. A colder field. Gold only where it earns its place.

Color System — Reserve ModeIronBridge Reserve

Reserve Black

The canvas. Every Reserve surface starts here — colder and harder than Core's deep purple-black. Nothing competes with the gold on this field.

#0A080F

Base

#0a080fBase

Graphite

Cards, panels, and elevated surfaces within the Reserve system. The step up from black that creates depth without introducing warmth.

#1C1C1E

Structure

#1c1c1eStructure

Bone

Primary type on Reserve backgrounds. Cooler than Off White — it reads as parchment, not paper. Use for all body copy and secondary labels in the Reserve mode.

#E8E4DE

Type

#e8e4deType

Antique Gold

The only accent in the Reserve system. Use for a single ruling line, a monogram detail, or a foil-stamped mark. 5% maximum. If it appears more than once in a layout, it has appeared too many times.

#B8923A

Signal — 5% max

#B8923ASignal — 5% max

Logo System — Reserve ModeIronBridge Reserve