RE-FRESH
RE-FRESH

BESPOKE WEALTH SOLUTIONS

BESPOKE WEALTH SOLUTIONS

Ian, a financial planner and personal CFO, approached Finart with concerns about his firm's lack of a distinct identity. Recognizing the need to better communicate his bespoke, hand-crafted approach to clients, we collaborated to sculpt a new identity that perfectly encapsulates his tailored approach, solidifying his position as a true architect of financial futures.

CLIENT
BESPOKE WEALTH SOLUTIONS
ROLE
DESIGNER
RESPONSIBILITIES
BRAND DESIGN
YEAR
2024
CLIENT
BESPOKE WEALTH SOLUTIONS
ROLE
DESIGNER
RESPONSIBILITIES
BRAND DESIGN
YEAR
2024
RE-FRESH

BESPOKE WEALTH SOLUTIONS

Ian, a financial planner and personal CFO, approached Finart with concerns about his firm's lack of a distinct identity. Recognizing the need to better communicate his bespoke, hand-crafted approach to clients, we collaborated to sculpt a new identity that perfectly encapsulates his tailored approach, solidifying his position as a true architect of financial futures.

CLIENT
BESPOKE WEALTH SOLUTIONS
ROLE
DESIGNER
RESPONSIBILITIES
BRAND DESIGN
YEAR
2024
INTRO
INTRO
INTRO

With years of experience under his belt, Ian was poised to elevate Bespoke Wealth and broaden its influence. He needed a brand identity that would distinctly position him as the premier personal CFO, renowned for his uniquely tailored, bespoke approach to finance.


With years of experience under his belt, Ian was poised to elevate Bespoke Wealth and broaden its influence. He needed a brand identity that would distinctly position him as the premier personal CFO, renowned for his uniquely tailored, bespoke approach to finance.


With years of experience under his belt, Ian was poised to elevate Bespoke Wealth and broaden its influence. He needed a brand identity that would distinctly position him as the premier personal CFO, renowned for his uniquely tailored, bespoke approach to finance.


Bespoke Wealth's previous brand did not reflect its bespoke look or language, nor did it align with its forward-thinking nature and future goals. As Bespoke Wealth entered its next phase, there were specific misconceptions and shifts to manage.

THE STRATEGY
THE STRATEGY
THE STRATEGY

In addition to the brand attributes of Custom-Crafted, Refined Sophistication, and Enduring Legacy, it was clear that Bespoke Wealth is committed to helping clients enhance and manage their financial futures. The brand needed to reflect Bespoke Wealth’s trustworthy and supportive nature, enabling clients to advance their financial goals while emphasizing its unique advantages in the industry. Bespoke Wealth's expertise, passion, and client commitment are its primary differentiators.


The Bespoke Wealth brand story focuses on the personal connections central to each client relationship, with Bespoke Wealth helping "financial service providers become architects of meaningful legacies." At the heart of this is "Elegance in Craftsmanship, Precision in Legacy," emphasizing their detailed and customized approach.

In summary, the new brand identity for Bespoke Wealth emphasizes personalized, detailed financial planning, capturing its unique approach to wealth management.