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Built by an advisor. For advisors.

Built by an advisor. For advisors.

Built by an advisor. For advisors.

Josh Passler, founder of FinArt Studio and a former financial advisor

For independent RIAs and advisory firms. Omaha, NE.

For independent RIAs and advisory firms. Omaha, NE.

Why FinArt exists

Why FinArt exists

Why FinArt exists

I was a financial advisor for eight years, at TD Ameritrade and TIAA. I know the second call that goes nowhere, the follow-up that never gets a reply, the prospect who says “let me think about it” and hires someone else.

I was a financial advisor for eight years, at TD Ameritrade and TIAA. I know the second call that goes nowhere, the follow-up that never gets a reply, the prospect who says “let me think about it” and hires someone else.

I didn’t know why it kept happening until I started designing for advisory firms and saw hundreds of them side by side. They all said the same things and looked the same way.

I didn’t know why it kept happening until I started designing for advisory firms and saw hundreds of them side by side. They all said the same things and looked the same way.

The firms that kept winning had one clear reason to choose them, right up front. That’s what I build.

The firms that kept winning had one clear reason to choose them, right up front. That’s what I build.

Colton Etherton, who builds our websites, was an advisor too. He was a CFP.

Colton Etherton, who builds our websites, was an advisor too. He was a CFP.

Josh after a race, holding the Go Dad sign his wife made with photos of their two cats
Josh and Michelle at the I Believe in Nashville mural
Josh and Michelle at the beach

How I work

  1. 01

    Find it.

    Most firms are too close to their own story to see the one thing that makes them worth choosing. It’s usually already there, buried. I listen to how you talk about the firm and what your clients say about you until it’s obvious.

  2. 02

    Say it.

    I put it into words a prospect believes in 5 seconds. No design starts until you sign off on them.

  3. 03

    Show it.

    Then I design the brand and website so nobody can miss it. Cover the logo on your homepage: if it could be any other firm’s site, it isn’t done.

The team

The team

The team

Josh Passler, founder of FinArt Studio
Josh PasslerFounder & Brand Designer

Runs your project and designs the brand.

Former financial advisor · Omaha, NE
Melinda Livsey, brand strategist
Melinda LivseyBrand Strategist

Helps put what makes you different into words.

California
Colton Etherton, website development
Colton EthertonWebsite Development

Builds your website and keeps it running after launch.

Former CFP · Netherlands

Next

Cover your logo. Could your homepage belong to the firm down the street?

Cover your logo. Could your homepage belong to the firm down the street?

Cover your logo. Could your homepage belong to the firm down the street?

Show me where I stand

30 minutes. I’ll walk you through what prospects see and where they drop off.