Our Process
We do things differently, by design.
We identify the real positioning problem before anything visual begins.
Positioning, messaging, and target client clarity. Built, reviewed, and approved before design begins.
Logo, typography, color, and website design — built from strategy. Not the other way around.
Delivered with an implementation roadmap so you know exactly how to use it.
FinArt is the diagnostic brand and web studio for established advisory firms. We find where your brand is losing revenue, then rebuild what closes.
Every site we build starts with strategy. Here's what happens when positioning and design work together.
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Web & Brands Delivered
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Firms Served
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Years as an advisor
Every site we build starts with strategy. Here's what happens when positioning and design work together.
0+
Web & Brands Delivered
0+
Firms Served
0
Years as an advisor
Every site we build starts with strategy. Here's what happens when positioning and design work together.
0+
Web & Brands Delivered
0+
Firms Served
0
Years as an advisor
Before we talk, we build.
Most designers send a pitch deck. Before most of our clients hired us, we'd already built them a working prototype — a real direction for their site and positioning, based on what we found. No ask. No pitch. Just the work that started the conversation.
"Partnering with Josh to develop my brand exceeded every expectation. He helped me turn my words about what Hark stands for into a visual identity. The feedback from clients has been overwhelmingly position! "
Eric Scruggs
Founder · Hark Financial Planning
"Partnering with Josh to develop my brand exceeded every expectation. He helped me turn my words about what Hark stands for into a visual identity. The feedback from clients has been overwhelmingly position! "
Eric Scruggs
Founder · Hark Financial Planning
"Partnering with Josh to develop my brand exceeded every expectation. He helped me turn my words about what Hark stands for into a visual identity. The feedback from clients has been overwhelmingly position! "
Eric Scruggs
Founder · Hark Financial Planning
Web & Brand services we offer
Strategy
- Brand Positioning
- Messaging Framework
- Audience & Competitive Audit
- Cover Your Logo Diagnostic
- Naming
- Workshops & Founder Interviews
Visual Identity
- Logo & Wordmark Suite
- Typography System
- Color System
- Brand Guidelines
- Iconography
- Art Direction
- AI Imagery Direction
Verbal Identity
- Voice & Tone
- Tagline Development
- Homepage & Site Copy
- Brand Story
- Internal Messaging
- Verbal Audit
Web & Interactive
- Website Design
- Framer Build & Development
- Site Architecture
- UI Kit / Design System
- Performance & Conversion Architecture
- SEO & AEO Setup
- Analytics & Instrumentation
Retainers
- Ongoing Web Optimization
- Performance & SEO/AEO Maintenance
- Design Updates & New Pages
- Brand System Evolution
- Pitch Decks & Print Collateral
- Social & Newsletter Templates
Web & Brand services we offer
Strategy
- Brand Positioning
- Messaging Framework
- Audience & Competitive Audit
- Cover Your Logo Diagnostic
- Naming
- Workshops & Founder Interviews
Visual Identity
- Logo & Wordmark Suite
- Typography System
- Color System
- Brand Guidelines
- Iconography
- Art Direction
- AI Imagery Direction
Verbal Identity
- Voice & Tone
- Tagline Development
- Homepage & Site Copy
- Brand Story
- Internal Messaging
- Verbal Audit
Web & Interactive
- Website Design
- Framer Build & Development
- Site Architecture
- UI Kit / Design System
- Performance & Conversion Architecture
- SEO & AEO Setup
- Analytics & Instrumentation
Retainers
- Ongoing Web Optimization
- Performance & SEO/AEO Maintenance
- Design Updates & New Pages
- Brand System Evolution
- Pitch Decks & Print Collateral
- Social & Newsletter Templates
Web & Brand services we offer
Strategy
- Brand Positioning
- Messaging Framework
- Audience & Competitive Audit
- Cover Your Logo Diagnostic
- Naming
- Workshops & Founder Interviews
Visual Identity
- Logo & Wordmark Suite
- Typography System
- Color System
- Brand Guidelines
- Iconography
- Art Direction
- AI Imagery Direction
Verbal Identity
- Voice & Tone
- Tagline Development
- Homepage & Site Copy
- Brand Story
- Internal Messaging
- Verbal Audit
Web & Interactive
- Website Design
- Framer Build & Development
- Site Architecture
- UI Kit / Design System
- Performance & Conversion Architecture
- SEO & AEO Setup
- Analytics & Instrumentation
Retainers
- Ongoing Web Optimization
- Performance & SEO/AEO Maintenance
- Design Updates & New Pages
- Brand System Evolution
- Pitch Decks & Print Collateral
- Social & Newsletter Templates
10 minutes. No pitch. No commitment.
10 minutes. No pitch. No commitment.
10 minutes. No pitch. No commitment.