NEW IDENTITY
When Steven Fox reached out about his new venture, AdviceOnly, I knew this wasn't just another project. He was tackling something real – the mess of conflicts and commissions that plague financial advice. As a Public Benefit Corporation (not just another startup!), they're legally committed to connecting people with advisors who work solely for their clients – no product sales, no hidden agendas.
CLIENT
AdviceOnly
ROLE
DESIGNER
YEAR
2025
INTRO
The challenge was immediately clear: how do you visually represent a company that's intentionally not doing what everyone else does? The financial world is drowning in navy blues, stock photos of handshakes, and graphs pointing up and to the right. AdviceOnly needed to stand apart while still feeling trustworthy for both their audiences – independent-minded advisors and consumers tired of traditional financial services.
