Built by an advisor. For advisors.

Brand and website studio for independent advisors. Omaha, NE.

Why FinArt exists

I was a financial advisor for eight years, at TD Ameritrade and TIAA. People used to pick me. I know how they decide.

Most advisors I meet are great at the work. They just can’t put it into words. They’re too close to it.

So that’s where I start. I write down what makes your firm different, then build the brand and the website around it.

Colton Etherton, who builds our websites, was an advisor too. He was a CFP.

01
Find the Words
I listen to how you talk about your firm and what your clients say about you. Then I put what makes you different into words. No design starts until you sign off.
02
Make It Unmistakable
Cover the logo on your homepage. If it could be any RIA’s site, it isn’t done. I keep going until it couldn’t be anyone else’s.
03
Build It to Last
No trends that look dated in two years. The site is the first piece. The support after it is the rest: someone to call when something breaks.

Josh PasslerFounder & Brand Designer

Runs your project and designs the brand.

Former financial advisor · Omaha, NE

Melinda LivseyBrand Strategist

Helps put what makes you different into words.

California

Colton EthertonWebsite Development

Builds your website and keeps it running after launch.

Former CFP · Netherlands

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