Selected Work ■ 2024
Bench
FIG. 01
The stated problem ■
“We’re building a platform where sports creators can monetize their content. We need a brand that feels bold, modern, and attractive to creators and investors.”
What we found ■
Bench wasn’t just another sports media brand. It was a platform for sports creators to turn content into businesses. The challenge wasn’t aesthetics; it was positioning Bench between sports culture and the creator economy without looking like a traditional sports network or a generic tech startup.
The decision ■
We chose to position Bench as a creator-first sports media platform, not a sports network and not a tech product. That meant leaning into energy, movement, and digital culture. We avoided traditional sports logos (mascots, balls, shields) and generic startup symbolism, and instead built a system rooted in content, community, and creator momentum.
What we built ■
A bold identity that feels native to the creator economy: a mark that merges social media language with sports energy, typography that communicates speed and confidence, and a visual system designed to live across content, creator tools, and investor presentations.
The Work ■ 06
FIG. 02
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Next
Your next client is already judging your brand. What do they see?
Your next client is already judging your brand. What do they see?
Your next client is already judging your brand. What do they see?
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