Bench

“We’re building a platform where sports creators can monetize their content. We need a brand that feels bold, modern, and attractive to creators and investors.”

Bench wasn’t just another sports media brand — it was a platform for sports creators to turn content into businesses. The challenge wasn’t aesthetics; it was positioning Bench between sports culture and the creator economy without looking like a traditional sports network or a generic tech startup.

We chose to position Bench as a creator-first sports media platform — not a sports network and not a tech product. That meant leaning into energy, movement, and digital culture. We avoided traditional sports logos (mascots, balls, shields) and generic startup symbolism, and instead built a system rooted in content, community, and creator momentum.

A bold identity that feels native to the creator economy — a mark that merges social media language with sports energy, typography that communicates speed and confidence, and a visual system designed to live across content, creator tools, and investor presentations.