INTRO
There was a mismatch between who they were and how they showed up. Janus delivers clear, bold guidance, but their visual identity didn’t say “trust us”—it said “just another advisor.” They needed a look that captured their energy, expertise, and forward-thinking mindset.
We set out to give Janus a brand that felt as smart and trustworthy as their advice. It had to resonate with folks aged 55–70, show real care and clarity, and reflect their “Avant-Garde” vibe—bold, original, and always one step ahead.
We kicked things off with research—looking at competitors, talking to stakeholders, and digging into what makes Janus different. From there, we built moodboards, explored type and tone, and worked through a few strong identity directions before dialing in the one that nailed it.
While metrics are still early, initial feedback shows:
Stronger prospect engagement with brand content
Improved clarity in client onboarding
Team pride and alignment around the new visuals
We carried the new identity through everything: their website, onboarding materials, social templates, and internal docs. The whole rollout felt seamless, because we built the system to be easy to use and instantly recognizable.
Now Janus finally looks like the firm they’ve become—thoughtful, clear, and deeply dialed into their clients. Early feedback’s been glowing. Prospects are more engaged, the team’s aligned, and everything feels more “them.”