RE-FRESH
Janus helps people nearing or in retirement make smart moves with their money and taxes. They're sharp, relatable, and deeply good at what they do. But their brand? It was missing something.
CLIENT
JANUS FINANCIAL
ROLE
DESIGNER
YEAR
2025
INTRO
There was a mismatch between who they were and how they showed up. Janus delivers clear, bold guidance, but their visual identity didn’t say “trust us”—it said “just another advisor.” They needed a look that captured their energy, expertise, and forward-thinking mindset.
