Selected Work ■ 2024
Prospero Wealth
FIG. 01
What they asked for ■
“Our brand doesn’t reflect who we actually serve anymore. We want something more modern that resonates with tech professionals but still keeps the family legacy.”
What we found ■
The existing brand was signaling traditional wealth management and luxury aesthetics. That created a disconnect with their actual audience: engineers, developers, and analytical thinkers who value clarity, systems, and logic over prestige signaling.
The one thing ■
Keep the legacy key symbol but reinterpret it through a technological lens instead of replacing it entirely. We chose not to pursue a luxury aesthetic, not to introduce ornate symbolism, and not to build a brand dependent on storytelling copy to explain itself. The identity needed to communicate precision and intelligence visually.
How we showed it ■
A brand that bridges legacy and technology: a mark that encodes the firm’s heritage while visually speaking the language of engineers. A visual system that feels structured, logical, and modern so the brand immediately resonates with analytical, tech-minded clients.
Before ■
Traditional wealth signaling
After ■
Data-driven financial strategy for builders and engineers
The Work ■ 06
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Cover your logo. Could your homepage belong to the firm down the street?
Cover your logo. Could your homepage belong to the firm down the street?
Cover your logo. Could your homepage belong to the firm down the street?
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