Selected work ■ 2024
Prospero Wealth
FIG. 01
The stated problem ■
“Our brand doesn’t reflect who we actually serve anymore. We want something more modern that resonates with tech professionals but still keeps the family legacy.”
What we found ■
The existing brand was signaling traditional wealth management and luxury aesthetics. That created a disconnect with their actual audience — engineers, developers, and analytical thinkers who value clarity, systems, and logic over prestige signaling.
The decision ■
Keep the legacy key symbol but reinterpret it through a technological lens instead of replacing it entirely. We chose not to pursue a luxury aesthetic, not to introduce ornate symbolism, and not to build a brand dependent on storytelling copy to explain itself. The identity needed to communicate precision and intelligence visually.
What we built ■
A brand that bridges legacy and technology — a mark that encodes the firm’s heritage while visually speaking the language of engineers. A visual system that feels structured, logical, and modern so the brand immediately resonates with analytical, tech-minded clients.
Before ■
Traditional wealth signaling
After ■
Data-driven financial strategy for builders and engineers
The work ■ 06
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