Santiago is the reimagined brand of RLS Wealth—founded by Justin Castelli, a financial advisor turned life planner who helps clients align their money with their purpose.

For nearly a decade, RLS Wealth built a reputation for thoughtful financial guidance. But as Justin’s vision evolved—blending coaching, intuition, and life planning—the brand needed to reflect something deeper. The RLS identity no longer matched the bold, creative, and soulful direction he was headed.

That’s when Justin tasked me with leading the rebrand—developing a new logo system, custom typography, and a refreshed color palette. The visual identity was an evolution: giving subtle nods to the legacy of RLS Wealth and Justin’s own personal brand, while carving out something entirely new.

Santiago was born from that shift—a brand rooted in purpose, authenticity, and the freedom to live a life aligned.

This isn’t just a new name. It’s a new path forward.