For Melinda
Everything you need to know about FinArt Studio.
A complete overview of who we are, how we work, what we charge, and where we're going.
The Firm
01Brand design for financial advisors. Strategy first. Always.
FinArt Studio is a brand design firm serving RIAs, solo financial advisors, and wealth management firms. Every project begins with positioning — we don't touch visuals until strategy is locked.
Josh Passler founded FinArt after spending years as a financial advisor himself. That background is the unfair advantage — he speaks the language, understands compliance, and has sat in the chair.
The firm runs lean: Josh leads strategy and creative direction. Contractors handle Framer builds and technical execution.
2026 Goals
02The targets for this year.
Revenue Goal
$120K
Primary Objective
Become the primary studio of the financial services industry.
Business Development
03The last four clients were won the same way.
A brand audit delivered as a live Framer page at a client-specific URL. Combined with a small homepage prototype built before any conversation started. Both are sent together as the opening move — no pitch deck, no proposal theater. The work does the selling. Outreach is one message, one link, peer-to-peer.
Active Clients
04Four active engagements.
Pipeline
05Three warm prospects.
Content Strategy
06Show thinking. Not just visuals.
Every post demonstrates diagnostic capability. The framework is simple: if your homepage copy could belong to any competitor, your positioning isn't solved. That's the "Cover Your Logo" test — FinArt's strongest IP.
Post structure is seven lines max. Bold provocative statement. Specific advisor scenario. What they should do instead. CTA. No emojis. Short sentences. Peer-to-peer tone.
Current gap: inconsistent cadence. No repeatable weekly system. This is the biggest LinkedIn lever.
Pricing
07