Guest
The thinking behind FinArt, recorded on other people’s shows: why advisor branding fails, what your homepage is actually for, and why strategy has to come before design. Scan the positions below in ninety seconds, or listen to any conversation in full.
Why advisor brands fail, and what fixes them.
Full Battery Media
Pretty Websites Don’t Convert
Beautiful design without clear positioning is expensive decoration. Your homepage works like a bouncer, not a brochure. A plain site with precise messaging beats a stunning one with fuzzy strategy.
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The Biztape
Why Financial Advisor Branding Fails (and How to Fix It)
Firms buy logos and redesigns when the real problem is an unclear value proposition. Branding, messaging, and design are different disciplines. The work fails when they don’t connect.
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For The Wealth of It
From Spreadsheets to Sketches
The brand is built for your clients’ perception, not your personal taste. Also: the advisor-to-artist story, and wealth redefined as time and creativity.
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Mitlin Money Mindset
The Art of Financial Branding
Eight years as an advisor, then FinArt. The difference between a refresh and a rebrand, why color psychology matters, and why identity has to match the firm’s actual values.
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Top Advisor Marketing
Designing Your Brand’s Emotional Impact
A brand isn’t the logo. It’s the feeling clients have when they encounter you. When every advisor offers the same services, that feeling is the differentiation.
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LifeDesign
From Financial Advisor to Brand Designer
The messy middle of leaving an advising career to build FinArt: where the studio came from, and what it took to make the leap.
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Heard something that sounds like your firm?
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Show me where I stand
30 minutes. I’ll walk you through what prospects see and where they drop off.