You’ve got three options: template platforms, freelancers, or a custom build. Template platforms like FMG or Snappy Kraken charge a monthly subscription plus a setup fee, include compliance tooling, and leave little room to look different. Freelancers and small studios vary a lot in quality. A custom build is designed around one firm’s positioning.
Most of the price comes from strategy and positioning, copywriting, design and engineering, content migration, and compliance review. Page count matters less than people expect. When you compare quotes, look at the three-year total, including hosting and monthly fees, and check who owns the site if you leave.
A custom build is the right fit for planning firms that have outgrown a template. Firms that need a new identity first can start with the Identity Sprint ($4,500), a Refresh (from $25,000), or a full Rebrand (from $40,000). If you aren’t sure what your current site is costing you, the Free Website Scan is the lowest-commitment place to start. FinArt Studio was founded by Josh Passler, a former financial advisor who spent eight years at TD Ameritrade and TIAA.
Related questions
How much does a rebrand cost for an advisory firm?
How do you know your advisory firm has outgrown its brand?
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