Six signs
You explain what the firm does differently on every first call, because the site doesn’t.
You’ve added advisors, services or a new kind of client, and the site still describes the founder’s practice.
Your best clients are a different group than the one your homepage talks to.
You hesitate before sending someone your website.
You’ve moved, merged or split off, and the brand still carries the old story.
You cover the logo and the homepage could belong to any firm in America.
Why it matters
Most of your new business arrives by referral, and referred prospects check your website before they call. If the site describes a firm they don’t recognize, the referral loses weight.
What to do first
Get an outside read before you hire anyone. A free audit scores the site on five axes and tells you whether you need a new brand or a sharper website.
Next step: Request a free audit