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Questions advisors ask

How long does a rebrand take for an advisory firm?

How long does a rebrand take for an advisory firm?

How long does a rebrand take for an advisory firm?

A new brand on its own can take two weeks. A full rebrand with positioning, identity and a new website takes about 14 to 16 weeks. The schedule usually depends more on how fast the firm approves things than on design.

A new brand on its own can take two weeks. A full rebrand with positioning, identity and a new website takes about 14 to 16 weeks. The schedule usually depends more on how fast the firm approves things than on design.

By Josh Passler, former financial advisor. Published October 21, 2026.

FinArt timelines

  • Free brand audit: one week.

  • Identity Sprint: two weeks for the brand. A website add-on goes live four weeks after.

  • Flagship rebrand: 14 to 16 weeks, in three steps. Find what makes the firm worth choosing, put it in words you approve, then design the brand and the site.

What takes the longest

Approvals. Partners who need to agree on positioning. Compliance review of new copy. Gathering photos, bios and credentials. Plan for these first.

How to keep it on schedule

Name one decision-maker. Send copy to compliance as soon as it is approved, not after the site is built. Book your photo shoot early.

When to start

Work back from a date that matters, like a merger, a new office or a name change. Four months before is comfortable.

Next step: Book a 30-minute call

Next

Cover your logo. Could your homepage belong to the firm down the street?

Cover your logo. Could your homepage belong to the firm down the street?

Cover your logo. Could your homepage belong to the firm down the street?

Show me where I stand

30 minutes. I’ll walk you through what prospects see and where they drop off.

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