What drives the price

Three things. Whether the work starts with positioning, which takes interviews and time. Whether you need a website, and how many pages. And how many people have to approve it. A solo founder decides in a day. A firm with partners decides in a meeting.

What should be included

Written positioning you approve before any design. A logo system, colors and type with rules for using them. Your voice written down. If a website is part of it, the copy, the build, and basic search setup.

Why flat fees

Hourly billing rewards the designer for taking longer. A flat fee tied to the scope means you know the number before anything begins, and so does your budget.

What a rebrand does not include

Ongoing marketing. A rebrand gives you the brand and the site. Running ads, writing posts and sending newsletters is separate work, usually on a retainer.

Where to start

If you’re not sure what you need, start with the free audit. It shows where your current brand loses prospects.

Next step: Book a 30-minute call