Write one sentence
Name the person you serve and the problem they bring you. If you serve several groups, lead with the one that brings you the most business.
Use your clients’ words
Clients describe your value in plain words. Ask what was going on when they started looking and how they describe you when they refer a friend. Those words become your headlines.
Cover your logo
If the homepage could belong to any firm in America, the problem is the words, not the design.
When you want help
The free Website Scan takes about five minutes and shows what your website isn’t saying yet. The Identity Sprint gives a solo advisor a logo system, voice, profiles and the Firm File in two weeks for $4,500.
Related questions
Why does every financial advisor website look the same?
Does your advisory firm need a rebrand or a refresh?
How do I figure out what makes my advisory firm different?
Next step: Book a 30-minute call